Definition of laser printing

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Laser printing is an electrostatic digital printing process.
It produces high-quality text and graphics (and moderate-quality photographs) by repeatedly passing a laser beam back and forth over a negatively charged cylinder called a "drum" to define a differentially charged image.1 The drum then selectively collects electrically charged powdered ink (toner), and transfers the image to paper, which is then heated in order to permanently fuse the text, imagery, or both.
As with digital photocopiers, laser printers employ a xerographic printing process. However, laser printing differs from analog photocopiers in that the image is produced by the direct scanning of the medium across the printer's photoreceptor.
This enables laser printing to copy images more quickly than most photocopiers.Źródło: https://en.wikipedia.org/wiki/Laser_printing

Changing print needs

Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit. The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet.
Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?

A lot depends on the project, but ...

Everyone likes when the leaflet is colorful, aesthetic and legible.

However, a lot depends on the project itself, in other words, graphics preparing the files for printing.

He must be aware of the basic matters regarding composition and layout. A well-made leaflet will certainly have a better effect than a short, ugly one. A lot also depends on the printing house and the selection of paper and the type of printing.
A leaflet looks better on shiny and smooth paper than on a torn parchment.
The type of paint and the method of printing is also not insignificant, and its selection is best entrusted to a specialist in this topic or to pass on a printing company that has extensive experience with each type of orders. .

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